Privacy Policy

1. Introduction

Welcome to the Privacy Policy of NourishNow Inc. ("NourishNow," "we," "us," or "our"). Our mission is to empower your wellness journey by making healthy eating effortless and enjoyable. This commitment extends to the meticulous protection and transparent management of your personal information. This policy provides a comprehensive overview of how we collect, use, protect, and handle your personal data when you subscribe to our meal plans, use our website, interact with our nutritionists, or engage with our customer wellness teams. Your trust is the most vital ingredient in our service, and we are dedicated to safeguarding your data with the highest levels of security, integrity, and transparency. This document is designed to help you understand your privacy rights and how you can control the information you share with us.

2. Information We Collect

To provide our specialized, personalized meal delivery service, we collect and process several categories of information. The data we gather is essential for fulfilling your orders, tailoring your nutritional experience, and continuously improving our service.

• Account & Contact Information: To create and manage your NourishNow account, we collect your full name, email address, telephone number, and a securely hashed password. This information is fundamental for account creation, order confirmations, delivery notifications, and securing your personal profile against unauthorized access.
• Delivery & Location Data: We require your physical delivery address(es), including any specific details like apartment numbers or gate codes, to ensure your meals arrive safely and on time. We may ask for permission to collect precise real-time location data from your device while using our website to help verify delivery zones, but we do not track your location continuously. This data is used solely for the purpose of ensuring accurate and efficient delivery logistics.
• Nutritional & Health-Related Information: This is a critical component of our service. We collect information you voluntarily provide regarding your dietary preferences (e.g., Keto, Vegan, Paleo), specific allergens to avoid (e.g., nuts, dairy, gluten), and stated health goals (e.g., weight management, muscle gain, general wellness). This allows us to recommend suitable meal plans and filter menu options to ensure your safety and satisfaction. Providing this information is optional, but it is necessary for us to personalize your meal plan effectively.
• Order History & Preferences: We maintain a secure record of your past orders, meal selections, ratings, and any specific customizations you have made. This data powers the personalization features of your dashboard, allowing you to easily re-order favorites, track your nutritional journey, and receive more relevant meal suggestions over time.
• Payment Information: Your payment details are processed directly and securely by our third-party, PCI-DSS compliant payment gateways (e.g., Stripe, PayPal). NourishNow does not store, access, or process your full credit card number, expiration date, or CVC code on our servers. We only retain encrypted tokens and transaction identifiers, which are necessary for managing your subscription, processing refunds, and for financial record-keeping.
• User-Generated Content: We collect information you choose to share publicly, such as reviews and ratings for our meals or testimonials about our service. This community feedback is invaluable for helping other customers make informed choices and for guiding our culinary development team.
• Communications with Us: We keep records of your interactions with our Customer Wellness and Nutritionist teams. This includes email correspondence, support ticket logs, and transcripts from live chat sessions. These records are essential for providing consistent support, for quality assurance, and for training our team to serve you better.
• Technical & Device Data: For security, analytics, and platform optimization, we automatically collect your IP address, device type (e.g., desktop, mobile), browser type and version, operating system, and unique device identifiers. This technical information helps us prevent fraudulent activity, diagnose bugs, and ensure our website functions correctly across all devices.
• Platform Usage Analytics: We use cookies and similar technologies to collect anonymized data about how you navigate and interact with our website. This includes pages visited, features used, time spent on the site, and links clicked. This aggregated data helps us understand user behavior, identify areas for improvement, and enhance the overall user experience.

3. How We Use Your Information

We use your data in a purposeful and limited manner to perform the core functions of our wellness service and to enhance your experience. Your information is used for the following specific purposes:

• To Fulfill and Manage Your Service: This is the primary use of your data. We use your contact, delivery, and payment information to process your weekly subscription, prepare your selected meals in our kitchens, and coordinate with our delivery partners to ensure your box arrives fresh and on schedule.
• To Personalize Your Nutritional Journey: We use your dietary preferences, allergen information, health goals, and order history to customize your weekly menu, filter out unsuitable meals, and provide personalized recommendations that align with your wellness objectives.
• To Operate and Improve Our Platform: Technical and usage data is analyzed to maintain, secure, and enhance our website. This includes troubleshooting technical issues, preventing fraud, performing data analysis to understand service performance, and developing new features that make healthy eating even easier.
• To Communicate Effectively With You: We use your contact information to send essential service-related communications, such as order confirmations, payment receipts, delivery status updates, and notifications about changes to our service or policies. With your explicit consent, we will also send you marketing communications about new meals, special offers, and wellness content.
• To Provide Expert Support: Our Customer Wellness and Nutritionist teams use your account information and communication history to provide you with timely, accurate, and personalized support, whether it's resolving a delivery issue or answering a complex nutritional question.
• For Legal and Regulatory Compliance: We are required to retain certain transactional and business records to comply with applicable legal, tax, and financial accounting obligations. We may also use your information to establish, exercise, or defend legal claims if necessary.

4. Data Security

We consider the security of your data to be a top priority and implement a multi-layered security strategy to protect it. Our security measures include, but are not limited to, end-to-end SSL/TLS encryption for all data transmitted between your device and our servers; secure, modern cloud infrastructure with advanced firewalls and threat detection systems; and strict, role-based internal access controls to ensure that only authorized personnel with a legitimate business need can access sensitive information. We apply heightened security protocols for sensitive data, such as passwords (which are hashed and salted) and any health-related information you provide, ensuring it is encrypted both in transit and at rest. Our team undergoes regular security training, and we conduct periodic vulnerability assessments and penetration testing to identify and remediate potential threats. All personal details are treated with the strictest confidentiality.

5. Data Sharing and Disclosure

We do not sell, rent, or trade your personal data to any third party for their marketing purposes. We only share information with essential, trusted partners who are bound by strict contractual confidentiality and data protection obligations. These partners are only provided with the minimum information necessary to perform their designated service. Categories of third parties we may share data with include:

• Delivery & Logistics Partners: We share your name and delivery address with our courier partners to facilitate the delivery of your meals.
• Payment Processors: Your payment information is shared directly with our PCI-compliant payment gateways to securely handle transactions.
• Technology Service Providers: We work with providers for essential services like cloud hosting (e.g., AWS), email delivery, and customer support software. These providers process data on our behalf and under our strict instructions.
• Legal and Regulatory Authorities: We may be required to disclose certain data to law enforcement, government agencies, or other regulatory bodies if compelled by a subpoena, court order, or other legal process. We will only do so after verifying the legitimacy of the request and only to the extent required by law.

6. Data Retention Policy

We retain your personal data only for as long as is necessary to fulfill the purposes for which it was collected. The retention period depends on the nature of the information. We will keep your account profile and order history for as long as your account is active to provide you with our service. After your account is closed, we may retain certain information for a limited period as required by law (e.g., for tax and accounting purposes) or for legitimate business needs, such as fraud prevention and to resolve disputes. Anonymized and aggregated data, which can no longer be used to identify you, may be kept indefinitely for analytics and research purposes.

7. Your Privacy Rights and Choices

As a valued NourishNow customer, you have specific rights concerning your personal data. We are committed to facilitating the exercise of these rights:

• Right to Access: You have the right to request access to the personal data we hold about you and receive a copy of that information.
• Right to Rectification: You can update or correct your personal information at any time through your account dashboard or by contacting our customer wellness team.
• Right to Erasure (Right to be Forgotten): You may request the deletion of your account and personal data. We will fulfill this request subject to our legal and financial obligations to retain certain transactional records for a specific period.
• Right to Opt-Out of Marketing: You have full control over your marketing preferences. You can opt out of promotional communications at any time by using the "unsubscribe" link in every email or by changing your notification settings in your account profile. You will continue to receive essential service-related communications (e.g., order confirmations, delivery alerts) even if you opt out of marketing.
• Right to Data Portability: Where applicable, you may have the right to receive your personal data in a structured, commonly used, and machine-readable format.
• Right to Restrict Processing: Under certain conditions, you may have the right to request that we restrict the processing of your personal data.

To exercise any of these rights, please contact us using the information provided at the end of this policy.

8. Changes to Our Privacy Policy

The world of nutrition, technology, and privacy law is constantly evolving. We may update this Privacy Policy from time to time to reflect changes in our business practices, new service features, or for other operational, legal, or regulatory reasons. We will notify you of any significant or material revisions by sending an email to your registered address or by posting a prominent notification on our website before the changes take effect. The "Last Updated" date at the top of this policy will always indicate the most current version. Your continued use of NourishNow's services after such changes have been communicated constitutes your acceptance of the revised policy. We encourage you to review this page periodically to stay informed about how we are protecting your information.